Chat robot, 3D printer, cash-free payment applications, miniature brewery – just a handful among the many Hungarian products that visitors to CeBit, Hanover’s IT trade show can encounter at the Hungarian stand, which brings together 21 companies over 400 sqm.
The Hungarian stand opened in Hanover on Monday at CeBit, the world’s largest IT trade show. Hungarian attendance is more robust than ever before, with 21 companies exhibiting at the 400 sqm stand.
The organisers built a true home, equipped with a kitchen, lounge and garage, to demonstrate through the country’s developments: digitisation has well and truly reached everyday life, resulting in tangible applications facilitating daily chores.
The economy in evolution
The national pavilion displaying many a solution, from 3D printers to cash-free payment applications, was officially opened by minister for foreign affairs and trade Péter Szijjártó, government spokesman Zoltán Kovács, commissioner in charge of the Digital Welfare Programme Tamás Deutsch, and minister of state for education at the Ministry of Human Resources, László Palkovics.
Mr Szijjártó highlighted in his remarks the fundamental changes undergoing in the economy, considering that success now hinges on how well we are able to integrate production and digitisation.
Following the opening ceremony the minister told public media about his discussions with senior executives of Deutsche Telekom, SAP and Vodafone. These companies are the flagships of digitisation and continue to expand their operations in Hungary.
Digitisation: Not an abstract concept
Zoltán Kovács drew attention to the ‘Hungarian House’ displayed at the fair, which evidences that digitisation is not an abstract, intangible concept. Take, for example, one solution presented, the so-called chat robot, to be be used by companies in their customer services, or the miniature brewery set up in the stand’s kitchen area. The government spokesperson stressed that the government is creating, under various strategic programmes, all the necessary framework for encouraging digitisation in Hungary.
Speaking of those programmes, Tamás Deutsch highlighted that the Digital Welfare Programme is grounded in the realisation that “the digital revolution creates immense opportunities”, and aims to ensure that all Hungarians gain from this fundamental global transformation.
The four key strategies adopted as part of the programme, including the strategy for digital education, the most important among those, serve exactly this purpose. The main objective is digital literacy, that is acquiring the basics of thinking in algorithms and coding, for everyone in the country. These have to become part of the most important, core skills in public education, he said to the public media.
This year’s partner country: Japan
Hannover’s CeBit showcases the current trends and latest innovations of the digital economy. A stand-alone trade fair, it has been an annual event in the capital of the German province of Lower Saxony.
At this year’s fair some 3000 exhibitors gathered from 70 countries to present their products and services. The partner country in focus is Japan, which is present with 118 exhibitors and the largest ever (more than 7000 sqm) stand in the history of the event.
The proportion of start-ups is also at its highest, and the 350 emerging companies from 35 countries now have their own dedicated hall, while 200 other start-ups are presenting in other locations throughout the event. The exhibition opened on Monday and will close on Friday; the organisers expect close to 200 thousand professional visitors.