Sport is the most popular recreational activity, and is served by an entire industry. Sport industry is one of the most dynamically developing sectors worldwide, with huge potential for growth, and one that plays an increasingly significant part in global economic growth.
Consequently, Hungary regards sport as a priority strategic area. Accordingly, the Hungarian National Trading House carries out its sports diplomacy activities emphasising both the business aspects of sport and its image building role.
Operators in Hungary’s sport industry, Hungarian manufacturers of sports equipment, have competitive supplies to offer, especially as regards products. Besides products, though, considering the developments in the sport industry there is more and more emphasis placed on innovative approaches within the sector, making competitive, R&D-based innovative technological solutions the driving force of the industry, whether it concerns sport related IT and infrastructural solutions, software, sports analytics or sports decision supporting IT systems, health promotion, or making the operation of sports facilities more efficient.